Here is the new Ultimate Outdoors Custom Bay Rat Lures for 2018. The Ultimate Aurora and the Ultimate Glow Aurora. We have these in Long Shallow 3-6 ft. depths, Long Deep 10-20 ft. depths, and Long Extra deep 20-25 ft. depths. Just like last year, we will be a Corporate Sponsor for the Southtowns Walleye Association of WNY, Inc. Tournament. We will be offering a contingency prize for the Southtowns Walleye Tournament this year for the heaviest Walleye caught on an Ultimate Aurora or an Ultimate Glow Aurora. The heaviest Walleye caught during the tournament on one of the Ultimate Aurora lures will receive a $200.00 Gift Certificate To Ultimate Outdoors of WNY. These new custom lures will also be eligible for any Bay Rat contingency prizes during the tournament. We will have these lures available at The WNY Sport & Travel Expo March 8-11. Stop up and see us!